Internationalization of services: the service exporting decision

Article Abstract:

Professional service firms make exporting decisions according to their ability to surmount problems associated with limited resources and to their propensity towards identifying external opportunities. It is also vital for the export growth in the services industry to develop optimistic views about exporting and instill a strong commitment towards it. The outlining of these determinants is in view of the fact that a survey of almost 700 consulting engineering firms reveals that while 90% are satisfied with their exporting programs, almost 75% of the firms are not into export as of yet.

Engineering Services, Management, International trade, Services industry, Service industries, Export marketing, Consulting engineers

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Positioning your service to target key buying influences: the case of referring physicians and hospitals

Article Abstract:

Hospitals can take advantage of the way physicians influence their patients through referrals. A hospital may market itself as a specialized care-provider, for example, in the area of pediatric care. It may also promote its services among physicians by highlighting the type or quality of services available in its facilities.

Hospitals, Physicians, Medical professions, Influence, Medical referral

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