Multimedia Business 500
Article Abstract:
Allegro New Media Inc. has introduced Multimedia Business 500, a CD-based reference work which offers information on over 450 major US public companies, over 40 private companies, several small growth companies and unusual selections such as the Boston Celtic Limited Partnership. Company reports and related text are lifted from the Hoover Handbook of American Business while financial data are sourced from Standard and Poor's Compustate Services. The program offers an efficient search feature and videos of company product presentations. However, users may find the current version slow. The product sells at a retail price of $49.95.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1995
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Internet currency
Article Abstract:
An evaluation of MCB University Press and CIGNA web sites reveals that the two web sites are quite satisfactory in their level of service offerings and that these may be used bu entities wishing to market via the Internet. These two sites may be used as they provide managers with tools to reduce costs and increase performance results. Both pages are professionally designed and offer a no-nonsense attitude.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1997
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Internet currency
Article Abstract:
The American Express website is quite informative as well as valuable for marketing purposes. The site is professionally designed and caters to both professionals and nonprofessionals as the design features information in an easily accessed form. The information contained in this site is quite valuable for business professionals as well.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1997
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