Internet ignites new magazines
Article Abstract:
High-tech print advertising posted $2.17 billion in revenues in 1995, although the year was not considered particularly good for high-tech advertising. Ziff-Davis Publishing Co., CMP Publications Inc. and International Data Group led the pack, with Ziff-Davis increasing its ad pages by 10.4%, CMP's rose by 9.59% while International had an increase of 6.4%. With an anticipated increase in magazine publishing, particularly those which cater to the Internet or networking area, 1996 is expected to become an even better year than 1995.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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AT&T grabs Ziff's Interchange unit
Article Abstract:
AT&T Corp. has bought Ziff Communications Co.'s Interchange Online Network, a 'next-generation online service' for publishers, reportedly for about $50 million. The move puts AT&T one step ahead in the electronic publishing arena and sets the final breakup price for all four pieces of the Ziff media empire at $2.13 billion. According to AT&T spokesman Ed Lopez, AT&T's Business Communications Services unit will operate the Interchange which will be launched sometime in 1995.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Wall takes Cowles Media into new era
Article Abstract:
New Cowles Business Media Div. (CBM) Pres. and CEO Carolyn Wall is shifting the company's focus from consolidations and mergers to one of internal growth. Wall stated in a recent interview that the company is not totally abandoning the acquisition strategy which has proven to be extremely successful for CBM but she believes an emphasis on growth from existing properties is more appropriate now.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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