Survey: banners losing effectiveness
Article Abstract:
An online survey conducted by the Web site WebCMO in Jul 1998 revealed that banner advertising is among the most popular marketing medium for Web sites. However, the sector may suffer due to poor effectiveness ratings given by respondents. Results showed a high level of dissatisfaction of respondents on banner advertising in terms of its price, traffic generated and sales generation. Despite this, 43.2% of the respondents indicated that they still intend to use banner advertising in the future.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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A HORSE OF A DIFFERENT COLOR: HARTE-HANKS SHIFTS FROM NEWSPAPERS TO DIRECT MARKETING
Article Abstract:
Harte-Hanks has become a major direct marketing company through acquisitions during 1997 and 1998 after being a small newspaper chain. The company does distribute free weekly shoppers in Florida and California but its future is business-to-business direct marketing. The company acquired Tele Support Services, PMSI, Cornerstone Integrated Services and Spectral Resources.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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