It's your job, not just an adventure

Article Abstract:

Accountability has become an important aspect of business marketing. In today's competitive environment, marketing and communications divisions have responded by embracing new tactics and technologies, and strategic refocusing, particularly integrated marketing and communications. In addition to these, professionals must also develop objectives and results that are aligned to the bottom line. This can be done through an accountable program that involves measurement planning, development of measurement criteria and accounting for results.

Management, Marketing executives

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The case for using an agency

Article Abstract:

Companies should have the capability to address several issues involved in implementing telemarketing strategies, namely, high levels of commitment and planning, substantial investments and years of experience. Although telemarketing is essential to any marketing scheme, companies often lack the appropriate expertise, time and personnel to handle its intricacies effectively. By outsourcing telemarketing functions to service agencies, companies obtain the proper technical and marketing capability to attain their goals.

Management consulting services, Analysis, Evaluation, Telemarketing, Marketing consultants

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Perfecting the marketing-sales balancing act

Article Abstract:

Companies must achieve the right balance between marketing and sales to realize their true sales potential. Not a few organizations tend to link their marketing goals to sales, believing that selling is the be-all and end-all of marketing. In reality, marketing managers must collaborate with sales personnel when it comes to positioning the product, identifying target markets, delivering the best possible product and executing an advertising and promotional strategy.

Sales Management, Marketing Management

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