Kmart brings back BlueLight Special
Article Abstract:
Kmart has revived the BlueLight Special that will offer discounts in every department. The BlueLight Specials generate excitement since shoppers have no idea which products would be put on sale. Kmart will display for a limited period BlueLight merchandise on special zones at all of its stores. The zones are easily recognizable and are located near the middle of Kmart stores. They will feature suspended canopies, flashing blue lights and music.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Evian is featuring new Nomad rack
Article Abstract:
Dannon Water of North America has started using the Nomad Rack, created by Display Technologies of College Point, NY, as a merchandising tool for its promotional line of Nomad bottles of Evian Water. The rack feratures a curved profile that resembles the contour and colors the new Nomad promotional bottle. The wire rack has an impressive pack-out of 64 24- ounce Evian bottles and also accommodates .75 liter bottles.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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