Labouring the Point: Operation Victory and the Battle for a Second Term

Article Abstract:

This paper analyses the political campaign of the Labour Party during the 2001 election which resulted in a landslide victory against the Conservative Party. Fearing more a lack of turnout rather than their political opponents, the Labour Party mobilized their supporters but despite lack of response still achieved a major victory.

Labour Party (United Kingdom), Political participation

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Landslide II or Trauma II? The National Results

Article Abstract:

The outcome of the last UK general elections was attributed more to the indifference of voters or lack of party support than to the electoral campaigns of the major political parties.

Statistics, Scotland, Public participation, Northern Ireland, Suffrage, Voting rights, Wales, Voting, Voting research, Voting abstention

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The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders

Article Abstract:

This paper analyses and evaluates the importance of brand image and endorsement to the voting public of political leaders and parties.

Evaluation, Political advertising, Leadership

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