Let the browser beware
Article Abstract:
A number of consumer-based Internet World Wide Web sites are offering incentives to visitors who give private information to complete a personal profile. Incentive services Duyff International owner Phil Duyff says that such use of incentives in customer profiling is legal as long as the company is up-front about what the respondents are giving the information for and so long as it does not misuse respondents' personal data. However, a number of online sites have been caught tagging customers' computers with unauthorized computer codes or 'cookies' to track their Web surfing activities. Electronic Privacy Information Center Exec Director Marc Rotenberg believes that some privacy rules have to be established by legislation to ensure the fair use of consumer profile data.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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Symbolic gestures
Article Abstract:
Exquisite tableware, glassware and other fine giftware items can enhance corporate employee recognition rewards and make them infinitely more meaningful. When people can be reminded of significant achievements or events in the past just by looking at an object, it then begins to assume a considerably deeper significance. The same holds true for fine or exquisite crystal, china and other tabletop items given as recognition rewards. They give pleasure to their owners because of their beauty and quality, inspire these recipients and remind them whom it came from and why even if many years have passed.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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Security turns inward
Article Abstract:
Companies ought to be aware that the majority of computer-related crimes are committed by employees. According to Business Week magazine, law enforcement officials estimate that as much as 60% of all computer-based information system break-ins are perpetrated by company workers. The FBI estimates that losses from computer-related sabotage run up to $10 billion annually. International Data Corp reported that US firms spent $4.4 billion on Internet security software in 1999, and that security spending could reach $8.3 billion by 2003.
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
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Comment about this article or add new information about this topic:
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