Linking all the pieces

Article Abstract:

Charter airline Britannia Airways was able to run an awareness campaign across 58 Scottish newspaper titles having a combined circulation of 1.7 million with the help of the Newspaper Society's Feature Link service. For a media outlay of less than 25,000 pounds sterling, the public relations value of the campaign was estimated at nearly 200,000 pounds sterling. Feature Link, which coordinates campaigns for clients who want editorial coverage, enables advertisers to receive maximum editorial coverage, national impact and a return on their investment for a minimum cost.

Marketing procedures, Newspaper Society

---

Is database marketing in trouble?

Article Abstract:

The Data Protection Act was enacted in the UK in 1998 in a development that may prove to be either good or bad for publishers. It is a tough piece of legislation and complying with it is difficult, although the rights this law gives to individuals are reasonable. The Data Protection Act will likely make consumers more aware of their rights and more cautious about giving out too much personal information. Whether they consider it good or bad, the statute is forcing publishers to be more diligent in their management of data.

Government regulation (cont)

---

One currency, more advertisers

Article Abstract:

The Joint Industry Committee for Regional Press Research (JICREG) has emerged as the common currency used to determine how local press advertising is planned, acquired and sold in the UK. JICREG, established in 1990, continues to grow as it builds on its reliability and as companies learn of its importance in assessing the impact of their press campaigns. The JICREG Jic-in-a-box PC system is used by 86 companies in the UK, a list that include 17 of the top 20 advertising agencies.

Public affairs

Similar abstracts:

• Abstracts: Survival tactics. Database marketing at Wells: execution matters. Patient capital
• Abstracts: Sitting on the fence. Guarding the globe. Germans alarmed by Anglo-Saxon influence
• Abstracts: Drinking from the European cup. Adding insult to injury. Private functions
• Abstracts: All-star marketing effort. Could database marketing have saved the whaling industry. Perfecting holiday ads
• Abstracts: The pain of waiting gives way to the pleasures of success. PE ratings give no forecast. No pain, no gain

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.