Little things mean a lot: marketers should leave no stone unturned in satisfying a customer
Article Abstract:
The significance of customer service to a firm's success is frequently discussed. However, very few business owners and managers exert enough effort to please customers. They are frequently too preoccupied with their firms' survival that customers' needs are forgotten. This situation can be avoided by frequently reminding themselves of their customers' value and by being appreciative of the business that they bring. Ten pointers on how to show concern for customers are enumerated, such as listening to complaints and phoning them a few days after a sale to see if they are satisfied with their purchase.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Small prospect base no reason to avoid public relations
Article Abstract:
The benefits that can be derived from a marketing public relations program are discussed. The dynamic nature of the management structure requires a continues up-date of the management regarding the products or services offered by a businesss firm or company. A PR program including market research enables the company to identify and address the present and future needs of its existing and prospective customers. It is an economical substitute for advertising.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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New technologies don't offset bad customer relations
Article Abstract:
The use of new technologies such as facsimile machines and high technology processing equipment often misleads management into a state of complacency where they ignore customer relations. Examples are the failure of computer suppliers to respond to faxed requests for prices and a tea company's failure to appreciate customer complaints because it relies on what it believes to be high quality manufacturing processes.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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