London Eye-View of Ad Placement Skills
Article Abstract:
The expertise and volume of media planning and media placement in London, England exceeds that of any other city in the world. In international advertising, it is necessary to be knowledgeable not only about major publications and television stations, but also tiny publications and stations and other media in all countries. London also excels in media research. The National Readership Survey in the United Kingdom has been used by other European countries to develop good media research. A good, worldwide media agency should be able to provide a number of services. These services include writing a media brief, and providing a central planning and buying service. In order to be successful, a media representative should visit the media he or she represents in its own environment to learn more about it.
Publication Name: Advertising World
Subject: Business
ISSN: 0163-9412
Year: 1984
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International advertising: developmental and implementational issues
Article Abstract:
Recent research into the efficacy of international advertising standardisation methods looked at the international advertising work of a number of large advertising spending multinational concerns. It was found that standardisation is often not connected with any specific market condition, with companies which are not convinced about consumer convergence, for example, still often using standardised elements in their advertising. The research expressed several concerns about current approaches to advertising standardisation.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
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Making Your Market in the Middle East
Article Abstract:
Despite the political and economic problems in the Middle East, advertisers and marketers can still find opportunities there. The economic potential of the region is good. Advertising has grown rapidly in the region. Television is the primary advertising medium. Video is growing and newspapers have an indigenous penetration. Most radio stations are noncommercial.
Publication Name: Advertising World
Subject: Business
ISSN: 0163-9412
Year: 1984
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