Looking to the future; what two multimedia veterans see ahead
Article Abstract:
Ken Christie, Truevision Inc manager of market development, and Wendy Sanko, US West Inc director of business development, discussed the future of the multimedia industry. Christie foresaw three-dimensional product demonstrations on CD-ROMs as becoming commonplace, while ad agencies will be able to test market commercials with interactive devices allowing viewers to respond immediately to the ads. Sanko contended multimedia technology will become a viable business tool allowing companies to stay in contact with customers on a continual basis.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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Sales force rearms with portables; automation gets warmer welcome the second time
Article Abstract:
Hewlett-Packard Co (HP) salespeople use portable computers as part of a company-wide effort to reduce paperwork. The automation program relies on Toshiba notebook computers, cellular telephones, fax machines and access to HP's voice mail systems. Additional enhancements include better training of sales people, better administrative support, improved tracking of customers' orders, access to electronic library of sales and marketing information and programs to automate quote prices and complex systems figures.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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HP wins second Sawyer in 3 years
Article Abstract:
HP's advertising campaign for its LaserJet printer captured the top spot in the 11th annual contest to honor the memory of Copy Chasers Capt. Howard Sawyer. It is HP's second Sawyer Award in three years. The first award was given in 1993. Both campaigns were handled by Saatchi and Saatchi Advertising of San Francisco, CA. The second place went to Integrated Circuits Systems Inc. for its audio chip print ads while the third place went to Monsanto for its Gelva adhesives print ads.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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