Making search engines work for PR campaigns
Article Abstract:
Search engines have become a powerful tool for public relations (PR) professionals to employ their marketing techniques in reaching out to pre-qualified audiences. Search Engine Visibility (SEV) tool, which provides a strong return-on-investment, enables a PR team to analyze the success of their programs and in improving future campaigns.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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End confusion over audience reporting
Article Abstract:
Certain tips stated, which can get a feel of the exact audience numbers to overcome the problem of unknown volume of audience reporting in response to a PR program. This will determine the exact 'Rate On Investment' (ROI) for the client on any PR activity spend.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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