Managing corporate identity: an internal perspective
Article Abstract:
Corporate Identity Management (CIM) involves communication of objective, missions and values to internal and external customers. Another important part of building a corporate identity is the implementation of a consistent image and visual identity.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions
Article Abstract:
Individuals' identification with the organizations and organizations effort to maintain these identifications is analyzed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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