Marketers: Web gains budget attention

Article Abstract:

An interview with executives of various companies on their business marketing budget plans for was conducted. Results showed that most of the companies would increase their budget from 2% to 30%. It was also found that three out of four companies separate their budget for their marketing operations via the Internet. George Cattermole of E.I. du Pont stated that their budget for the Internet, intranet and extranet were continuously increasing.

Finance, Internet/Web advertising, Internet advertising, E.I. du Pont de Nemours and Co., Sybase Inc., Southwest Airlines Co., FedEx Express, LUV, FDX, DD, SYBS

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Looking at the market

Article Abstract:

Marketing executives from different companies were asked about trends in business-to-business marketing. Rockwell Automation's Randall Freeman, says that the biggest change in their marketing strategy is their increased focus on return on investments. SunExpress' Art Carty talks about their increased use of computer systems while Continental Airlines' Bonnie Reitz talks about her company's customer-driven strategies.

Management, Panel Discussion

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Marketers take over as cost-cutting ends

Article Abstract:

Companies are realizing that improving profit through cost-cutting measures is no longer effective and are turning their attention to marketing as a profit generator. As a result, they are focusing on more efficient ways of business-to-business marketing. Traditional marketing methods such as advertising and direct marketing are once again being used because their impact can be easily measured.

Marketing, Analysis, Economic aspects

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