Marketing and Finance - Working Together

Article Abstract:

Marketing and finance departments in a company are generally at odds with each other due to their opposing orientations. But their qualities, when integrated, can greatly enhance value of the corporation. Finance can contribute to marketing in two main areas - the measurement of marketing performance and evaluation of marketing plans. The marketing management needs a variety of profitability information on customers and products to make marketing decisions such as pricing, new product development, sales targeting and negotiating discounts. The finance department needs to encourage marketing to measure the productivity of ads placed, sales force and sales agents. More attention has been taken to marketing strategies. The product life cycle is a concept used in developing strategies. The finance department can assist with forecasting of cash flows and profit-and-loss. They can also evaluate realism used in marketing plans to help marketing determine its possibilities of success. By viewing advertising as an investment, the finance department can make investment decisions with the marketing department.

Planning, Corporations, Marketing management

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Whatever Happened to the Finance Bill 1983?

Article Abstract:

Several provisions from the United Kingdom Finance Act (Number Two) 1983, are discussed. They are divided into six major headings: 1)Income Tax Rates, 2)Relief for Interest, 3)Corporation Tax, 4)Capital Allowances, 5) Capital Gains, and 6)Capital Transfer Tax. Along with these provisions that were passed into law by the Parliament, there were provisions that will be reintroduced and are expected to be enacted into law in the Finance Act 1984. There are both retrospective and non- retrospective measures. Concluding comments include the concern of planning on the basis of the laws that are not yet passed. The client should be advised that there is some risk, even though it is minimal.

Finance

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Capital tax planning now

Article Abstract:

Changes in Great Britain's laws with regard to capital transfer taxes, stamp duties and general capital taxation are discussed, as well as methods for reducing taxes when passing on a family business at death. Business property relief is discussed, as well as related property, capital transfer tax rates, tax payments, changes in cumulation, exemptions, generation skipping, capital gains tax, and stamp duties.

Taxation, Tax planning, Capital gains tax, Great Britain

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