Marketing and the law
Article Abstract:
In 1998, U.S. Congress passed the Sonny Bono Copyright Term Extension Act (CETA), which increased the duration of existing and future copyrights an additional 20 years to a maximum of 70 years. Due to this extension the cartoons of Mickey Mouse still belongs to Disney. The regulation of commercial agency relationships in Europe is presented.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
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Marketing and the law
Article Abstract:
The Sixth Circuit Court of Appeals ruled Kellogg USA waited too long to sue Exxon Corp. over copyright infringement in using a cartoon tiger, while the Ninth Circuit Court of Appeals ruled West Coast Entertainment's use of a Web site infringed on the copyright of a site established by Brookfield Communications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2001
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Marketing and the law
Article Abstract:
The verdicts given by different courts in various cases relating to marketing are discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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