Marketing exchange as a product of perceived value and control

Article Abstract:

The exchange process can be characterized according to its perceived value and perceived control. Value is found to be the amount of control either party believes they have in the process which will affect consumer satisfaction. The Marketing Exchange Framework provides a way for dealing with this marketer-consumer struggle for control and effects on consumer behavior and satisfaction. Marketers therefore need to devise a way of increasing a consumer's perception of control without relinquishing control.

Research, Control (Psychology), Exchange theory (Sociology)

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The processing of marketing threat stimuli: a comprehensive framework

Article Abstract:

The role of fear in marketing is investigated using a conceptual framework for marketing threat appeals. Threats are distiguished from fear as the effects of fear are temporary. Key dimensions of the stimuli reveal that cognition and emotion play a significant role in consumer behavior and its effectivity is determined by the environment. It is also suggested that severity, vulnerability, recommendation-efficacy and self efficacy are determinants of compliance.

Usage, Marketing research, Market research, Threat (Psychology)

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Antecedents and purchase consequences of customer participation in small group brand communities

Article Abstract:

The impact of consumer social participation on their buying behavior is examined.

United States, Consumer Behavior, Impulse buying, Consumer behaviour, Social participation

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