Maytag retail venues receive new look
Article Abstract:
Maytag has enlisted the services of Worthington, OH-based Fitch to develop an in-store design and graphics systems for its stores that would focus on the end benefits and lifestyle offered by its appliances. The graphics systems feature initial messages as simple as one word, that progressively become more specific and technical. Fitch broke up the product mix into color-coded categories surrounded with lifestyle segments. A test area enables buyers to test the appliances, while a cooking demonstration area promotes premium products. Video presentations are found throughout the store, while sensory details which are relevant to a category, such as the sound of a dinner party, are aired.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Coldwater Creek opens retail stores
Article Abstract:
Coldwater Creek Inc has begun its aggressive campaign to open 80 outlets in 29 US states. According to company spokesman David Gunter, each shop is designed to recreate the 'Coldwater Creek Experience' in a traditional setting using soft woods, ambient lighting and water features to further emphasize the brand. The stores, which will average between 7,000-8,000 sq ft, will be located in lifestyle centers where Coldwater Creek's customers already reside.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Display supports Maytag and Dannon Water promo
Article Abstract:
Appliance manufacturer Maytag has teamed up with Dannon Natural Spring water to promote the water-conserving benefits of the Maytag Neptune high- efficiency washer. The cross-promotional effort is ongoing at select supermarkets and Maytag appliance dealers' showrooms. It involves a display featuring a picture of the Maytag repairman, Ol' Lonely, standing next to a case display of Dannon Natural Spring Water and a Maytag Neptune washer.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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