Measuring returns on research
Article Abstract:
The importance of marketing researchers activities for an organization is examined. The methods to gauge the payoff or return on investment (ROI) of marketing research (MR) are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Economic aspects, Measurement, Return on investment, Rate of return
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Brand name anatomy
Article Abstract:
An overview of the brand name's impact on the consumer product ratings and the process of testing its effectiveness are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Brand name products, Brand names
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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Bare market
Article Abstract:
Potential of using market research to study stock market behavior and buying and selling patterns is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Management dynamics, Analysis, Management, Company business management, Stock markets, Stock market
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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Subjects list: United States, Usage, Evaluation, Marketing research, Market research
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