A three-component model of customer commitment to service providers
Article Abstract:
The concept of consumer commitment and its role in switching intentions is investigated. A new commitment-switching model, which includes a three-component conceptualization of customer commitment, is developed and its implications for theory and practice are discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors
Article Abstract:
The applicability of the push-pull- mooring (PPM) paradigm to service switching behavior of the consumers is explored. The customer evaluations of service provider characteristics and service experience exert lesser influence on service switching.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors
Article Abstract:
The applicability of the push-pull- mooring (PPM) paradigm to service switching behavior of the consumers is explored. The customer evaluations of service provider characteristics and service experience exert lesser influence on service switching.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Listening to your customers: the impact of perceived salesperson listening behavior on relationship outcomes. An investigation of team information processing in service teams: exploring the link between teams and customers
- Abstracts: Putting the rat on the map. Systemic tumor targeting and killing by Sindbis viral vectors. An archael endoribonuclease catalyzes cis- and trans-nonspliceosomal splicing in mouse cells
- Abstracts: The role of accounting in the enterprise bargaining process of an Australian university. A negotiated order perspective on public sector accounting and financial control
- Abstracts: Reclaiming the subject: decommodifying marketing knowledge? The marketing mix revisited: towards the 21st century marketing
- Abstracts: An investigation into the effect of questionnaire identification numbers in consumer mail surveys. The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies