More than a logo
Article Abstract:
The ICAA has launched a branding campaign which it believes will allow chartered accountants to use the CA brand to their advantage. The advantages of using the CA brnad include endorsement power, differentiation and promotion.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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Brand new day
Article Abstract:
The ICAA has launched a branding drive to reclaim top spot in the chartered accountancy market place. The article looks atthe branding drive in detail.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
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Advocacy moves to the Hill
Article Abstract:
The ICAA has appointed Kristen Brown as its government affairs manager. Brown will be based in Canberra, Australia.
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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