M Booth & Assocs
Article Abstract:
M Booth and Assoc attained a 30% growth in consumer business in 1999. The growth was driven by new clients and bigger programs for existing clients like Lever 2000, the Dove and Suave beauty/personal care brands. The event The World's Biggest Shower at Jones Beach for Lever 2000's Pure Rain Body wash has amassed about 100 million media impressions with 125 TV stations carrying the story on Memorial Day Weekend. It also set an official Guinness record.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Richard French & Assocs
Article Abstract:
Richard French and Assoc specializes in consumer products marketing for beauty and fashion, arts and leisure, technology, sports and entertainment, food and beverage and financial services. The full-service strategic PR and creative marketing company has headquarters in Raleigh, NC. Its clients include Kasper Suits and Sportswear, VF Jeanswear, Jantzen, Charles and Colvard, Great American Knitting Mills and Panoptx.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: