Moving conjoint to easier street
Article Abstract:
Sawtooth Software's Version 6 of SSI Web (conjoint tool) has had some improvements since 2002. Printing, global style, dual-response none, constant sum design, design testing, prohibitions, importing designs, study notes, scripting and others are features that have been changed and added to improve the software's usability. Sawtooth's Latent Class has also been redeveloped so that it keeps its ability to work with other Sawtooth Software products while being used on its own.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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Missing something?
Article Abstract:
The significance of multiple imputation software in locating missing important data in marketing research is examined. The features of the applications SOLAS 3.2 and NORM 2.03 are compared.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Surveying landscape
Article Abstract:
The features of the new Web survey questionnaire design software of Sawtooth Software Institute's SSI Web v5.0 and WebSurveyor 5.0 are examined.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
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