Multiple scenario development: its conceptual and behavioral foundation
Article Abstract:
The intellectual roots, characteristics, costs and benefits of multiple scenario planning are examined using a participant-observer viewpoint. This approach is an innovation that targets the methodology, psychology and organizational aspects of strategic planning. Scenario development may be distinguished from conventional planning techniques in that it involves narratives, inter-model uncertainty and a discrete future. The organizational aspects of this approach include the need for diverse perspectives and emphasis on manageability and simplicity. The conjunction fallacy and overconfidence are some of the cognitive biases involved. Experiments with subjective confidence and beliefs show that successful scenario planning involves the counteracting of one set of biases through the use of another.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1993
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Multiple regression and quadrant analysis
Article Abstract:
Multiple regression generally leads to multicollinearity in the ratings of various aspects of business. Hence relative importance procedure is preferred as it addresses multicollinearity, often found in employee opinion surveys.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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A conceptual approach to classifying sports fans
Article Abstract:
Sports fans can be divided into five groups dependent upon the psychological processes which motivate their behavior. Those five groups are: temporary, local, devoted, fanatical, and dysfunctional.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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