NCR's systems integrator alliances begin in its R&D labs

Article Abstract:

NCR Corp's marketing for its systems integrator alliances program is focused towards a core set of outsourcing companies. NCR works closely with Electronic Data Systems Corp (EDS) by making joint decisions on which of NCR's products will be most useful for EDS customers. NCR also works with Andersen Consulting on the needs of the latter's retail, financial and telecommunication industry clients. However, NCR wants to extend these relationships in earlier planning stages such as product research and development.

Computer peripheral equipment, not elsewhere classified, Services, NCR Corp., Outsourcing

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Dell, Polaroid use databases to target customers, link internal units

Article Abstract:

Dell Computer Corp and Polaroid Corp use database marketing along with several other US firms to closely study customer information in order to select the best prospects, thereby reducing the cost of luring people to buy products. Database systems also help companies keep track of customers's specific needs. Finally, database marketing systems permit company divisions to link and share information, enabling them to work together to meet customers's needs.

Photographic equipment and supplies, Optical instruments and lenses, Photofinishing laboratories, Management, Photographic industry, Polaroid Corp., Database marketing

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Dell bets big on discount-priced 'super-integrator' channel

Article Abstract:

Dell Computer Corp's unique marketing strategy for its outsourcing services has pushed it to be one of the top 500 companies for 1992. Dell sells microcomputers and network installation services over the telephone. The computer company provides network consultants who help integrate electronic data interchange, peer-to-peer networks and client-server networks into its customer's computer system.

Computer integrated systems design, Computer services industry, Information technology services industry, Integrators, Integrators (Electronics)

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