Negotiate from position of strength

Article Abstract:

Results of the Beta Research Corporation show that the important factors considered in purchasing periodicals are the magazine's circulation vitality, volume of advertisements, competitive position in the industry and length of existence. Editorial quality was cited by advertiser and ad agency respondents as a 'very' or 'somewhat' important factor in media buying decisions. Publications with the weakest editorial product were most likely to negotiate advertising rates, according to 53.9% of agency respondents.

Advertising, Quality management, Business-to-business market, Business to business market, Magazine advertising

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Do you have enough bandwidth? For users and Web hosts, there are tricks to pumping up your speed

Article Abstract:

Online marketers and users can enhance the delivery of World Wide Web messages by adopting several steps. First, they should reduce the use of graphics to quicken download time. A specific software can also compress data faster through the same line. Finally, download time can be reduced by increasing bandwidth through ISDN. ISDN offers a maximum of 128 Kbps of connection, a rate which is 10 times the speed of a 14.4 modem.

Telegraph & other communications, Specialized Telecom Services, Analysis, Usage, Internet services, World Wide Web, Bandwidth, Integrated Services Digital Network

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MCI rings up Murdoch

Article Abstract:

Many industry observers view the recently-formed alliance between MCI Communications Corp. (MCI) and Rupert Murdoch's News Corporation Ltd. (News Corp.) as an ideal combination of content and distribution. Although News Corp.'s content is not perfectly suited for MCI's customer base, the alliance nevertheless provides both companies with a new way to get into the new-media business.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Telecommunications services industry, Telecommunications industry, The News Corporation Ltd., MCI Communications Corp., MCIC

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