First-store loyalty and retention
Article Abstract:
The measures of share loyalty and retention are analysed to ascertain customer loyalty to shops. Loyalty and retention are related to each other positively and have attitude to the store and brand loyalty as correlates in common.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2000
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Correlates of first-brand loyalty
Article Abstract:
British supermarket customers have been surveyed by mail to assess factors linked to brand loyalty. Better off customers tend to show more brand loyalty and argue that they are concerned about quality rather than price. They also tend to exhibit loyalty toward stores, and are more likely to visit stores outside towns. Younger customers aged less than 25 years old, and older customers aged over 65 years tend to exhibit less brand loyalty. Customers are more likely to be loyal to stores than to brands.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
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New entrants in a mature market: an empirical study of the detergent market
Article Abstract:
Recent research has used an analysis of the German and UK detergent markets as a tool for developing a model to forecast changes which may take place following the introduction of a new product. It was found that line extensions which are far removed from the company's existing products do not tend to take sales away from those products, whereas new products which are closely related to those which the company is already selling are more likely to have a negative impact.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1996
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