New title to explore the 'hot buttons' of selling
Article Abstract:
'Selling' is a trade and consumer magazine launched by Jim Martay, Marjorie Weiss and Sherrie Myers of Selling Communications Associates, in partnership with Whittle Communications LP. Its current circulation of 100,000 is made up of corporate sponsorships that were obtained by conducting interviews with sales executives. These sponsorships resulted into an exclusive direct mail system that can be utilized by sales executives having a staff of at least 100. 'Selling' will be publishing articles useful to sales personnel. A group of sales executives from various companies will help determine what topics will be of greatest interest to readers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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TS2 notebook: Buck Rodgers, Allen Konopacki offer valuable marketing advice
Article Abstract:
Former IBM Corp VP of worldwide marketing F.G. 'Buck' Rodgers emphasized the need for companies to remain customer-driven, in a speech during TS2 or International Exhibitors Association show. He believed 'integrity' is a crucialaspect of marketing strategy and urged companies to upgrade employee productivity and sense of value toward individuals. Meanwhile, Allen Konopacki urged trade show exhibitors and managers to make booths more approachable and to monitor and cater to attendees' demands.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Marketers take the reins on company travel plans
Article Abstract:
Companies are becoming more involved in the planning of business trips for their officials and employees. Corporate executives no longer leave decisions to travel agents and departments. Whether for incentive award trips, seminars or plain business, corporate travel is becoming a company planning decision, and executives seek new ways in managing travel costs and services.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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- Abstracts: New law taxes excess distributions and contains additional restrictions on plans. Rules on plan distributions and rollovers modified by new law, but many options remain
- Abstracts: Planning for estate tax deductions for selling expenses depends on where estate is located. Which form of ownership of family real estate will best meet income and estate tax goals?
- Abstracts: New stock issues and the institutional production of trust. Trust, contracting and the prospectus process. Bank failures, stigma management and the accounting establishment
- Abstracts: Confessions of a private investigator. Matters raised by the DTI arising from accounts and reports filed with the registrar of companies
- Abstracts: Bitter battles in the beer business. Pleasure domes in the bunker. Outsiders on the inside