Newspapers seek new ways to engage readers
Article Abstract:
A recent survey of the nation's top newspaper editors shows that the industry is changing the way it reports news, and their overall role in society. They are increasingly seeing their role as to explain the news, not simply to report it. This often means including reporters' email addresses so the public can respond to articles.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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ExxonMobil turns cold shoulder to PR
Article Abstract:
ExxonMobil's unenthusiastic welcome of Dallas Morning News columnist Steve Blow resulted in a humorous column written by him. His column dealt with the difficulty of finding PR staff to mention of the Valdez oil spill.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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Lowell Thomas winners for best travel sections
Article Abstract:
This article reports on the Lowell Thomas Travel Journalism Competition, sponsored by the Society of American Travel Writers Foundation. Outstanding work in travel journalism was honered in 26 categories.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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