One Step Market Analysis

Article Abstract:

Today, manufacturers of industrial products not only need to know their customer, they also need to know their customer's customer. One step market analysis is a method by which a manufacturer can analyze its customer's markets. First, it is necessary to identify the environmental trends influencing the markets. Primary research technique will help identify these trends. Focus group discussions are most effective for one step market analysis. There are several main benefits that will occur from using one step market analysis. A company can predict new trends and be one step ahead of the competition in product development and positioning. This display of commitment will also help build a long term relationship with customers.

Analysis, Marketing, Markets (Economics), Mass media

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Talking Their Way to the Next Step

Article Abstract:

Satellite-to-home video/data transmission (DBS) is being received in an open environment. Companies are working together to find a cost efficient means of bringing DBS to the consumer market. Joint ventures between companies in video transmission will expand cable capabilities and adaptability. Currently, USCI is the only firm actively marketing DBS to the consumer. USCI is a joint venture between Prudential and General Instrument.

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Just talking can spark innovations

Article Abstract:

C. Behrens Machinery Co. redesigned its punch press/laser cutter after Danver Corp. requested for a cheaper one. Behrens Executive Vice Pres. Lothar Richter came to know about Danver's need for an inexpensive cutter during his visit to the latter firm. The cutter was redesigned without sacrificing its reliable functions. It will be launched at the International Manufacturing Technology Show in Chicago, IL, in Sep. 1996.

Office machines, not elsewhere classified, Office Machinery Manufacturing, General Industrial Machinery, Machinery Manufacturing, Business Machines NEC, Machine Tool (Metal Cutting Types) Manufacturing, Machine tools, metal cutting types, Metal Cutting Machine Tools, Office equipment, Office equipment and supplies industry, Product development, Office equipment industry, Industrial equipment, Machinery, Equipment and supplies, Industrial equipment and supplies industry, Industrial equipment industry, Machine tools, Cutting machines, C. Behrens Machinery Co., Danver Corp.

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