PR promotes 'escape' from PMS

Article Abstract:

Cone Communications successfully campaigned for InterNutria's fist clinically tested dietary supplement known as 'PMS Escape' designed to relieve irritability, oversensitivity as wells as anger associated with premenstrual syndrome or PMS. PMS is considered a real problem by 80% of adults, according to Cone Communication's PMS Escape/Roper Starch Worldwide Survey conducted in 1997. Cone approached the campaign in two phases. The first phase targeted 'clueless women' who are unaware of the symptoms of PMS covering the mid-Atlantic states. The second phase addressed 'careless women' who are willing to suffer silently covering the entire country.

Dietetic Foods, Food Manufacturing, Diet foods, InterNutria Inc., Cone Communications Inc., PMS Escape

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Avalanche PR moves to bury competition

Article Abstract:

Oracle Corp., the world's second largest software company next to Microsoft, has selected Avalanche PR to handle its multimillion marketing effort in 55 countries. The decision was made by Oracle after reviewing a dozen other public relations firm. Oracle Senior VP for Worldwide Marketing and Business Development Karen White noted that Avanlache PR was selected because of the firm represents a team with best-in-the-business professionals that possess strategic capabilities, technological skills and marketing savvy. Oracle previously hired a group of 30 firms to handle its global PR.

Computer Software, Software Publishers, Advertising Activity, Software, Oracle Corp., Avalanche PR

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Take aspirin during heart attack, says Lasorda

Article Abstract:

Golin/Harris Communications Inc has created the "Heart Attack? React" campaign for its clients Bayer Aspirin and the American College of Emergency Physicians. The public education campaign focused on the two factors the mostly contributed to more than 350,000 heart attack deaths annually, which are denial by heart attack victims and lack of awareness of the lifesaving role of aspirin. The campaign used Los Angeles Dodgers Manager and heart attack survivor Tommy Lasordas as its spokesperson.

Pharmaceutical Preparation Manufacturing, Aspirin, Bayer Corp.

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