PROMAR study says boomer demands still heard by food & beverage firms
Article Abstract:
Baby boomer consumers will continue to demand to the food industry the kind of food and beverages they want as indicated by a study from PROMAR International. According to PROMAR Strategic Marketing Dir Tracy Carlson, 'this consumer group has grown up feeling entitled to get what it wants.' The study suggests that about 78 million boomers can be expected to continue their demanding ways through the next decade of the new millennium, and in the process, will influence younger consumers.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Pharmaceutical and food marketers vie for functional food market
Article Abstract:
Food companies and pharmaceutical firms have for the first time become competitors for the fast-growing functional food market. This development is based on a study by Kline and Company Inc, a consulting firm based in Little Falls, NJ. The study, entitled 'Funtional Foods: A Competitive Landscape,' indicates that both food and pharmaceutical companies are positioning themselves to gain a quick share of the functional food market.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Promar analysis sees sharp decline in new functional food products
Article Abstract:
A study done by Promar International shows that new functional foods introduced during the first eight months of 2000 declined by almost 50% when compared during the immediate previous period. Beverages and snacks experienced the biggest loss, especially in the energy bar category. Margaux Locklear, market analyst at Promar, said the addition of gingko and echinacea does not always translate to good marketing strategy.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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