Passion vs. dispassion
Article Abstract:
Marketers should not just limit themselves to feedback gathering that helps the company from doing mistakes. Instead, they should grow beyond and understand how the information that is gathered can be used innovatively for the growth of the company. The passion for discovery among marketers can be channeled into growth initiatives that the company needs.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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A matter of preference
Article Abstract:
A market research study on relationship between acquisition strategies and customer services, based on regression studies, is presented.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
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The ascent of Dan
Article Abstract:
The success of Dan Brown's controversial book 'The Da Vinci Code' and market research factors associated with this book are analyzed.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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