Peer, parent, and media influences in teen apparel shopping
Article Abstract:
Recently developed normative versus informative interpersonal influence scales were modified and extended to explore interpersonal influences in teen apparel shopping. Three major influence sources were considered - peers, parents, and the media. Major findings indicated that teens receive significantly more parental influences during special shopping than ordinary shopping; parent- and media-informative influences exceed almost all others whereas media-normative influence is dominated by almost all other influences. These findings suggest that advertisers and marketers could avoid targeting teens with normative messages, since they are more likely to reach teens through informative messages specifically directed at their parents. Teen age, gender, family size, and gift money to teens were found to significantly affect the level and type of teen apparel shopping influences. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1993
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Similarity analysis of cognitive scripts
Article Abstract:
Cognitive scientists have proposed the construct of abstract knowledge structures broadly termed as schemata. Cognitive scripts are one form of memory structure that evolve over multiple exposure to the same set of stimuli and-or repeated enactment of a particular behavior. Consumer researchers have been quick to borrow this construct in their research and there is a growing body of literature pertaining to scripts. However, problems related to measuring the construct and subsequently analyzing one type of script data i.e., nominal categories, for one specific purpose i.e., computing indices of similarity between scripts. A model of proximity between scripts and a dynamic optimization procedure for evaluating this proximity are presented and the procedure is demonstrated through an illustrative example. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1988
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A voice from the silent masses: an exploratory and comparative analysis of noncomplainers
Article Abstract:
Study of complaining behavior of consumers as means of expressing dissatisfaction over service failure is presented. Quantitative data is used to analyze behavior of noncomplainers.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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