Perceived managerial sincerity, feedback-seeking orientation and motivation among front-line employees of a service organization
Article Abstract:
The influence of top managers on the services and performance of front-line employees, and the factors that motivate them are investigated by conducting a employee research on the United States restaurant industry.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Services information, Motivational Techniques, Services, Influence, Managers, Employee motivation, Services industry workers, Service industries workers
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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Trading places redux: employees as customers, customers as employees
Article Abstract:
The adoption of internal marketing strategy as an effective customer relationship management tool is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Customer relationship management
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Article Abstract:
The failure of preferred brands in maintaining consumer loyalty and satisfaction is examined.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Customer satisfaction, Customer loyalty, Brand equity
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Subjects list: Methods, United States, Management, Labor relations, Company business management, Labour relations
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