Personal and Nonpersonal Incentives in Mail Surveys: Immediate Versus Delayed Inducements

Article Abstract:

One method of eliciting response in mail surveys is incentives. Nonpersonal incentives such as charity contributions are considered effective inducements. A delayed nonpersonal reward was compared with a delayed personal reward and with an immediate personal reward. The study found that equity theory is better for improving mail survey response through incentives. Delayed personal or delayed nonpersonal rewards may inhibit questionnaire response. Promises of a charitable contribution were not as effective as other incentives but should not be dismissed.

Surveys, Incentives (Business)

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Cognitive consistency of marketing managers in ethical situations

Article Abstract:

This study is an empirical investigation to determine if managers are consistent in their ethical decision making. Respondents were evenly distributed among five moral philosophy types. The results suggest that, depending upon the situation, respondents will sometimes change their value structure or their perceived moral philosophy type. (Reprinted by permission of the publisher.)

Decision-making, Decision making, Ethical aspects, Marketing management, Marketing executives

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Corporate citizenship: cultural antecedents and business benefits

Article Abstract:

An evaluation of corporate culture attempts to identify a relationship between corporate citizenship and a corporation's economic success. Research indicates that market-oriented corporate cultures foster positive corporate citizenship, thereby encouraging employee dedication, customer satisfaction, and improved business performance.

United States, Statistical Data Included, Research, Analysis, Management, Economic aspects, Corporate culture, Organizational behavior, Industrial management, Employee loyalty

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