Perspectives on evaluating competitiveness in agribusiness industries

Article Abstract:

Agribusiness companies can boost their competitiveness through improved customer value. Firms that offer highly-processed consumer products should integrate approaches that underscore value-added competitiveness. While firms that primarily provide raw goods must concentrate more on the value of cost leadership. Value-added competitiveness views cost and the desired benefit bundle for the consumer as both important.

Marketing

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Knowledge and use of export assistance services by agribusiness

Article Abstract:

Larger and more experienced agribusiness firms are more knowledgeable about government export assistance services than smaller and newer firms which need the services more, according to an analysis of firm level data gathered from a mail survey. A tightening federal budget requires that the smaller firms be made more knowledgable of the services so that scarce resources are focused on them.

Administration of General Economic Programs, Export Promotion, Evaluation, International trade, Foreign trade promotion

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