Trend forecaster Robyn Waters, on the value of authenticity
Article Abstract:
Robyn Waters, Target's vice president for trend, design, and product development, is able to identify promising new ideas and translate them into designs appropriate for Target's customers. She believes that it is important to translate the trend in a way that is effective for reaching the customers.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2005
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A happy successful designer confesses is true ambition
Article Abstract:
A designer describes his new venture, which is the opening of a new wine store, and also the issues facing him in designing it. He believes that this venture will make his daily life better and elevate the mundane into ritual.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 2005
User Contributions:
Comment about this article or add new information about this topic: