Pirates pitch businesses with iMarket desktop database tool
Article Abstract:
The Pittsburgh Pirates baseball team utilizes database information in its business-to-business direct marketing approach. It uses D and B Marketplace and a Waltham, MA-based iMarket CD-ROM sales and market analysis tool in the promotion of the club's season and group tickets in different businesses. iMarket's D and B Marketplace allows the database of Dun and Broadcast Corp to cover 11 million Corporations which include different business information such as business title, telephone numbers and SIC codes.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Turning cold data into hot leads; mapping software lets marketers spot trends, opportunities
Article Abstract:
Houston, TX-based York Group uses Business Map Pro 2.0, sales and marketing software, to target trade advertising better, to streamline distribution and to evaluate additions to is product line which is caskets. The program analyzes York's data on sales and market share as well as government data on death and the use of caskets.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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