'Post-modern' research and the arts

Article Abstract:

The various ways in which audience research can be useful to the arts were discussed. Several suggestions were also mentioned to help arts organizations determine research strategies, monitor programs, and maximize income. Researchers can employ numerous techniques in data collection and choose from any of the newly-developed techniques in data analysis which they think is most applicable. However, post-modern research methods suggest that results are most valuable when data analysis and interpretation are properly carried-out.

Analysis, Planning, Art and state, Arts policy

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Some observations on, and developments in, the analysis of multivariate survey data

Article Abstract:

The use of multivariate analysis in market research can undermine the validity of the entire study because of the different properties of survey data. It is shown that the use of principal component-based analyses affects the final data results and can lead to discrepancies between factor loadings and factor estimation weights, while the use of cluster-analysis techniques can affect the extent to which populations can be clustered.

Market Research Techniques NEC, Methods, Usage, Multivariate analysis

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