ProBio uses video to promote cloning breakthrough

Article Abstract:

Noona/Russo Communications (N/RC) and Medialink were responsible for publicizing ProBio America's success in the first reproducible cloning of a mammal from adult cells using mice. The experiment, which yielded three generations plus more than 50 identical cloned mice, could lead to new treatments of diseases such as cancer, AIDS, diabetes as well as multiple sclerosis. A video news release featuring ABC's reporter Peter Jennings was made by N/RC given the constraints of a limited budget. Medialink distributed and edited the raw video footages of the experiment that was shot by N/RC. A total of 484 registered airings was viewed by an estimated 112 million people in the US alone.

Research and Development in the Physical, Engineering, and Life Sciences, Genetic Engineering, ProBio America, Medialink Inc., Noonan/Russo Communications

---

Emergency morning after kit proves big hit with media

Article Abstract:

Medisphere Communications provided a comprehensive media campaign for Gynetics Inc.'s emergency contraceptive kit called 'Preven' including the distribution of a press kit to the media. As part of an integrated marketing approach, Mediasphere involved NewYork-based video firm CMG Productions to produce a live satellite media tour which features Harvard UCLA Medical Center's Dr. Anita Nelson discussing the newly FDA-approved contraceptive. The Preven account was won by Medisphere, a unit of Nelson Communications, in 1997. The Preven kit, which costs $20, is non-abortive but prevents the ovulation leading to pregnancy.

Spokesperson, Gynetics Inc., Anita Nelson, Medisphere Communications, Preven

---

Ketchum works to save Firestone brand

Article Abstract:

Public relations (PR) agency, Ketchum, has been employed by Bridgestone/Firestone Inc (B/F) to save the 100-year-old Firestone brand after the image damaging tire recall in Aug 2000. The PR firm recommends that the tiremaker tighten its control over its US operation and adopt Japanese manufacturing techniques. To ensure quality tire production, Ketchum has dispatched a production and quality control team to B/F facilities.

Tires, Tire Manufacturing (except Retreading), Ketchum

Similar abstracts:

• Abstracts: EU attempts to streamline biotech "vision". French loan arranger seeks biotech posse. Biosafety rules get thumbs up
• Abstracts: No-panic guide to the bug attack. Oil price volatility here to stay. Threat of rising oil price is crude analysis
• Abstracts: Something out of the blue. Emerging markets: equities back in favour. Are the markets trying to tell us something?
• Abstracts: Online billing solutions surge. Singing the blues at PwC. Reading palms, mapping the future
• Abstracts: The Best Emerging Market Banks. Best banks by region. Best global banks

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.