Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece

Article Abstract:

Many prominent fast moving consumer goods firms are reviewing the organization of the marketing functions. Research undertaken in Greece has looked at the difficulties faced by brand managers, the key environmental variables that affect the brand management system and the brand managers' views on the future of marketing. It is clear that brand managers will continue to serve multiple brand companies, even though their role will change in order to meet the new demands of the dynamic climate. The most significant challenge facing brand managers will be the development of real knowledge of their market.

Marketing research, Market research

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'Brand first' management

Article Abstract:

There have been a growing number of claims recently that brands are starting to be overshadowed by own label and tertiary brands. This has prompted renewed debate about the value of brands. Recent research has focused on the management structure and focuses which place brands and branding at the centre of an integrated business process. It can be concluded that brands and branding are still vital assets for many concerns, and that brands still have considerable potential.

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Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave

Article Abstract:

The effect of brand managers' role stress perceived performance and satisfaction on the intention to leave are examined. The results indicate that the increases role stress is associated with lower levels of perceived job performance satisfaction, but its influence on the intention to leave was not significant.

Management dynamics, Management, Managers, Stress management, Company business management, Job satisfaction

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