Grey power, school gate mums and the youth vote: age as a key factor in voter segmentation and engagement in the 2005 UK General Election
Article Abstract:
The efforts of British political parties in the United Kingdom 2005 General Election to segregate the electorate into cohorts are analyzed. Grey vote, population ageing, etc, which are various facets of segmentation in political marketing based on age, are discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Marketing, Aging, Political aspects, Market segmentation, Aging (Biology)
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Political parties, the internet and the 2005 General Election: from web presence to e-campaigning?
Article Abstract:
The employment of the internet by the major political parties during the 2005 United Kingdom General Election is discussed. The way in which political parties make use of the internet for such activities as e-campaigning is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Analysis, Usage, Internet, Technology application, Political campaigns, Electioneering, Internet marketing
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Marketing, Elections, Political parties, Company marketing practices, 2005 AD
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