Professional services see Web as cheap, easy route to clients

Article Abstract:

The law firm of Siskind, Susser, Haas and Chang has greatly benefited from using the Internet because 66% of its business is derived from its electronic monthly newsletter or from its World Wide Web site. Siskind and other law firms agree that a Web site can establish a law firm's reputation in a short time at a relatively low price which ranges from $10,000 to $50,000. Atty. Gregory Siskind states that the Internet is the most cost-effective way of advertising.

Legal services, Offices of Lawyers, Technology application, Law offices

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Consumer motivation to participate in event-marketing strategies

Article Abstract:

Reasons and motives of young consumers to participate in event marketing programs are analyzed, with reference to Adidas Predator Cup soccer tournament, organized in Germany for youngsters.

Germany, Behavior, Public participation, Teenage consumers, Motivation research (Marketing), Event marketing

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Emerging strategies for sponsorship on the Internet

Article Abstract:

The growing trend on the use Internet advertising is examined.

Australia, Analysis, Corporate sponsorship

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