COST-EFFECTIVE NET ADS: WEBCONNECT WORKING TO PROVE THAT ONLINE EFFORTS PAY OFF

Article Abstract:

Boca Raton, FL-based WebConnect hopes to prove that Internet advertising can be cost-effective and provide verifiable results. The agency's specialty is placing media on the Web. One of WebConnect's clients is Computer Discount Warehouse, which provides computing solutions to consumers and businesses. According to Computer Discount's Susan Fischer, WebConnect has helped her company accelerate its brand awareness and revenue growth.

United States, Use of services, Contracts & orders received, Services information, New Electronic Marketing, Advertising Activity, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Account Activity, Agency Planning/Goals, Services, Advertising, Media buying services, MPK Computer Inc., WebConnect

---

Intel readies fresh volley into retail

Article Abstract:

Intel Corp. has hired Technology Solutions Inc. to handle its public relations work. The chipmaker company has also entered into partnerships with some consumer market giants for audio, video and computer components, a move seen as Intel's effort for another crack at the retail market. In 1993, its venture at marketing retail packages of aftermarket chips failed to pick up.

Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Computer industry, Retail industry, Retail trade, Intel Corp., INTC, Computer peripherals, Public relations

---

Similar abstracts:

• Abstracts: Publishers, Egghead assault piracy; point-of-purchase campaign is the 1st BSA-retailer effort. Software publishers embark on piracy fighting campaign: focus is on Europe, Asia
• Abstracts: Prudent practitioners guard against return preparer penalties. Tax practice areas where an accountant is most likely to face malpractice claims
• Abstracts: The new centralism: local government finance in the 1990s. Budgetary scrutiny in the Scottish parliament: an adviser's view
• Abstracts: Predatory pricing - what is being lost? All work and no profit, but endless potential. Indian accounting aims for the world
• Abstracts: The informational value of insurance purchases: evidence from the property-liability insurance market. Insolvency experience, risk-based capital, and prompt corrective action in property-liability insurance

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.