Quality of export memory content: a conceptual framework

Article Abstract:

Organizations look towards exporting as the most common way to reach foreign markets. Exporting organizations need to learn better and faster to survive in the competitive scenario. Organizational learning in the context of exporting is examined and a export memory framework model is proposed.

Intnl Marketing, Export marketing, Organizational learning, Conceptualism

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How do organizational members perceive CRM? evidence from a U.K. service firm

Article Abstract:

The perception organizational members have of customer relationship management (CRM) is analyzed. A case study of CRM perception in an automotive firm in the United Kingdom is presented.

Motor Vehicles and Equipment, Case studies, Transportation equipment industry, Customer relationship management, Automotive industry

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The effect of gay-friendly and non-gay-friendly cues on brand attitudes: a comparision of hetrosexual and gay/lesbian reactions

Article Abstract:

The responses of gay and hetrosexual consumers to gay friendly and non-friendly cues in marketing and branding are discussed.

Behavior, Target marketing, Consumers, Gay consumers

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