Quest for Baldrige reshapes CRI

Article Abstract:

Custom Research Inc. (CRI) finally won the Malcolm Baldrige Award in Oct. 1996. The marketing researcher became the first professional service firm ever to win the honor and the smallest company ever to receive the award. CRI did not use the award as a tool to snare new clients. In fact, it trimmed down its pool of clients and retained only those willing to maintain a long-term relationship with the company. This strategy has paid off significantly for the company.

Achievements and awards, Malcolm Baldrige National Quality Award

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Voicemail hurts survey response rates

Article Abstract:

Marketing research professionals have observed that response rates to surveys are declining primarily because of voicemail and the increasing number of single-parent and single-person households which are much less generous with their time. Poor survey response rates result in response biases which skew results. An industry professional noted that the perceived value of research is rather poor and response biases requires further study.

Market Research-Data, Surveys, Marketing research, Market research, Market surveys, Descriptive statistics

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Alliance mines marketing data online

Article Abstract:

ASI Market Research, Custom Research, M/A/R/C Research and Roper Starch Worldwide have formed a partnership with Digital Marketing Services (DMS). The alliance will provide the four leading research companies with DMS's online surveys which are much quicker, easier and cheaper to conduct than conventional methods. DMS conducts online surveys which utilizes the population of America Online, a majority owner.

Joint ventures, Roper Starch Worldwide Inc., ASI Market Research Inc., M/A/R/C Inc., Digital Marketing Services Inc., MARC

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