R&D-marketing integration in Japanese high-technology firms: hypotheses and empirical evidence

Article Abstract:

The authors review studies of U.S. high-technology firms and hypothesize that, in Japanese high-technology firms, the perceived level of achieved integration reflects perceptions of organizational structure and climate. To evaluate these hypotheses, the authors examine the perceptions of marketing managers from 264 Japanese high-technology firms. Findings indicate that managerial perceptions of information-sharing and integration in budgeting were negatively correlated with perceptions of formalization. The authors also find that perceptions of information-sharing and integration in the early stages of new product development were positively correlated with perceptions of employee participation in decision-making and with perceptions of the value placed by senior management on R&D-marketing integration. (Reprinted by permission of the publisher.)

Japan, Beliefs, opinions and attitudes, Marketing research, Market research, Marketing executives, Corporations, Japanese

---

Correlates of decision making autonomy in marketing units: a study of Canadian advanced technology manufacturing companies

Article Abstract:

A preliminary study examined the authority of marketing managers and managers below their level in ten Canadian advanced technology manufacturing companies in making seven marketing decisions in 1984. The study identified some of the organizational and managerial characteristics of the marketing units in Canadian manufacturing companies. In most companies studied, authority to make marketing decisions was given to the senior marketing manager and authority to make strategic decisions was given to higher-level managers. Various factors such as product significance, company size and status, and market dominance contributed significantly to manager autonomy.

Decision-making, Decision making, Manufacturing industry, Manufacturing industries, Canada, Economic aspects, Marketing management, Autonomy, Autonomy (Political science), Corporations, Canadian

---

Bilateral monopoly, identical distributors, and game-theoretic analyses of distribution channels

Article Abstract:

An assessment of the analytical channels literature unveils that game-theoretians hold six widely held beliefs called Channel Hypotheses. A general, linear-demand model in which distributors face heterogeneity in demand, heterogeneity in costs, and any level of intensity of inter-distributor competition is developed to examine the validity of the hypotheses.

United States, Distribution Channels, Mathematical models, Game theory, Retail/reseller channel, Direct market channel, Report

Similar abstracts:

• Abstracts: Backwardation in oil futures markets: theory and empirical evidence
• Abstracts: The role of managerial learning and interpretation in strategic persistence and reorientation: an empirical exploration
• Abstracts: Information technology and financial services consolidation. Banking deregulation: allocational consequences of relaxing entry barriers
• Abstracts: Archives: the Lockheed Constellation. Learning from the birds and the bees. The business of color
• Abstracts: When does the prime rate change? Switching costs and adverse selection in the market for credit cards: new evidence

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.