Reach out and touch someone
Article Abstract:
On May 25, 1985, Hands Across America hopes to raise $50 to $100 million dollars to fight poverty and more specifically, its effects on the U.S. homeless and hungry. Money has been raised through the use of an 800 telephone number, which allows people to phone in contributions of from $10 to $35 and to reserve a place in the human chain that will stretch 3,000 miles across the U.S. from New York City to Los Angeles. Hands Across America is a Los Angeles based charity affiliated with USA For Africa. Ads donated by newspapers have made the 800 telephone number visible, and have featured entertainment celebrities, such as Bill Cosby and Kenny Rogers. Approximately 1,320 people are needed for each mile in the chain, ten million people will form the main chain and an additional four million will create separate 'mini chains'.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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'Post box' brings small suppliers within reach
Article Abstract:
The French computer services company Cap Gemini has developed an Internet service which will allow supermarkets to buy products from small and specialist suppliers efficiently as they do from big companies. Cap Gemini has created an "electronic post box in the sky", which is an electronic communications link that does everything in one link. The system represents smaller companies by placing and accepting orders as well as managing the payment and initiating fulfilment. The user would simply have to download on a regular basis information to Cap Gemini's link up and upload the details which follow.
Comment:
Develops Internet svc allowing supermkts to buy prods from small and specialist suppliers efficiently as they do from big cos
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
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The Maeda touch
Article Abstract:
John Maeda, director of the MIT Media Lab's Aesthetic and Computation Group, creates artwork through the computer. Maeda is a master of computer code or programs but is unlike the usual computer programmer because he works with passion for the creation of art. He is obsessed with the minute details of codewriting in the same way as a painter is preoccupied with the various gradations of brush strokes.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1998
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